How we started.
Soapply started with an idea: what if we could empower people to save lives just by washing their hands? Mera McGrew first had the idea for Soapply while living and working in Africa after she was confronted with the reality of preventable child mortality and the global handwashing problem. McGrew moved back to start Soapply on a mission to sell great soap that could help fund water, sanitation, and hygiene and ultimately help save millions of lives around the world.
It was only after learning about the lack of label requirements, transparency, and safety regulations that Soapply's mission expanded to look at the entire supply chain (or in this case, Soapply chain). Today, we're proud to use purposeful ingredients that are expertly crafted to produce our soap. Our growing community is already making a measurable difference around the world with a donation tied to every ounce of soap sold.